Brook Negussie (Chief Executive Officer and Chief Technology Officer) was born in Ethiopia and educated in Europe and Canada. He is a life-long social entrepreneur dedicated to promoting technology access. Over the past fifteen years, Mr Negussie has held leadership roles in international technology companies. This work has included telecommunications, satellite communications, media and social networks. His business experience has been clearly defined by his efforts to provide learning resources to schoolchildren throughout Africa using satellite radio and internet connectivity. He began eLearnAfrica because of his commitment to expanding educational opportunities to under-served communities. Through his vision, eLearnAfrica is aimed at making world-class, locally relevant educational materials and learning resources available to students throughout the African continent by harnessing technology and social media networking.